As Couture fashion week is commencing currently in Paris it's got me thinking about why such beauty, such drama and indulgence is necessary, both for the world of fashion and for our own lives. You see, for me, a life without magic, a life without fantasy, is a very sad place indeed. Reality at times can be quite hard work for all of us, most homes, relationships, businesses require at least a little of the stuff we don't feel like doing. So the fun bits, the dreamy parts, the visionary parts are in my opinion so worth focusing on, so this for me is what is so amazing about the sheer existence of couture and how this mindset can influence our own lives.
Take me back 16 years I was 24 and living in Paris working for Louis Vuitton which in itself was a wonderful and amazing experience. I was working on the ready to wear team with Marc Jacobs and Peter Copping who were both incredibly inspiring people to witness at work. Then one day I was given a ticket to go to a christian lacroix couture fashion show, which of course I leaped at the chance. It was quite literally the most beautiful thing i had ever experienced in my whole life. The magic the beauty the drama was beyond words. There were dresses in pastel hues with layer and layers of tulle and corsetry. At one point the whole room was filled with petal like confetti whilst supermodel after super model glided down the runway. The feeling it evoked were those of a bygone era it was literally breathtaking.
So why bother? What's the point of all that money being spent when a very small percentage of the world can afford to buy those dresses? Well the fashion industry is filled by fantasy wonderlust and drama. Every house has its own style its own world and style for us to buy into. These types of shows are the very thing that influence the whole inspiration for everything which is sold through that company. Right down to the cheapest and most easy item to obtain their perfume. You see when you buy a bottle of perfume from a fashion house you are buying a little piece of the magic created by the couture show or the high fashion show. It is the very essence of the couture show that trickles down throughout every line within that company inspiring and spreading its magic throughout, without this amazing high drama, high aspiration style there would be nothing to draw inspiration from.
So, I consider everyday life to be a little similar, you see we all have big dreams high visions for our lives and it's these beautiful ideas the fuel us to keep going with the not so exciting parts. When we continuously focus on those wonderful dreams without doubt, without too much speculation on how they can happen just more on the lovely feelings then slowly but surely these dreams begin to trickle down into our everyday lives and they become our own personal perfumes with which to sent our own lives, rather like the couture shows selling hundreds and thousands of bottles of perfume.
So my point is this don't ever dismiss the seemingly pointless and indulgent because every bit of lux filled indulgent magical vision there is out there is an incredible source of beauty and inspiration for our lives, let me give you permission to spend a long afternoon by the fire or on the beach where ever you are in the world…..dreamily indulging and spending some time looking at the couture shows visioning wearing such beautiful clothes in our own lives it's not in any way waste of time it's a wonderful way to fill our minds with magical inspiration so that beauty and abundance may trickle unconisouly into our lives. If anyone tells you otherwise well you can blame me! Here is the link to all the shows replayed https://www.vogue.com/fashion-shows/spring-2018-ready-to-wear
Here I am wearing my own version of Couture an oufit I designed and made myself when I was at the Royal College Of Art.
all my love
Daisy Jubilee xx